Customer relationship management : customer behavior, organizational challenges, and econometric models
著者
書誌事項
Customer relationship management : customer behavior, organizational challenges, and econometric models
（Report / Marketing Science Institute, no. 02-101 . working paper series）
Marketing Science Institute, c2002
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注記
Includes bibliography reference
prepared by Julian Villanueva, University of California, Los Angeles, and Rex Du, Duke University
Held at: January 31-February 1, 2002, Duke University, Durham, North Carolina
"Conference summary"--T.p.