Customer relationship management : customer behavior, organizational challenges, and econometric models

Author(s)

• Villanueva, Julian
• Duke University
• Marketing Science Institute. Conference

Bibliographic Information

Customer relationship management : customer behavior, organizational challenges, and econometric models

（Report / Marketing Science Institute, no. 02-101 . working paper series）

Marketing Science Institute, c2002

Note

Includes bibliography reference

prepared by Julian Villanueva, University of California, Los Angeles, and Rex Du, Duke University

Held at: January 31-February 1, 2002, Duke University, Durham, North Carolina

"Conference summary"--T.p.

Details

• NCID: BA57261391
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 32 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951