Getting the bugs out : the rise, fall, and comeback of Volkswagen in America

著者

• Kiley, David

書誌事項

Getting the bugs out : the rise, fall, and comeback of Volkswagen in America

David Kiley

J. Wiley, c2002

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. An auto industry expert and experienced journalist explains how VW lost its focus for decades and then regained it through a better understanding of its core market, savvy marketing, advertising, and solid manufacturing and design. The book also captures the affection of people who love the advertisements, the cars, and the spirit of the company, with great inserts.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA5726277X
• ISBN:
  • 0471403938
• LCCN: 2001045643
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvii, 302 p., [8] p. of plates
• 大きさ: 24 cm
• 分類:
  • DC21 : 338.762920973
• 件名:
  • BLSH : Volkswagen (...Firm...)
  • LCSH : Automobile industry and trade -- United States
  • LCSH : Corporate turnarounds -- United States