International business : a managerial perspective
著者
書誌事項
International business : a managerial perspective
Prentice Hall, c2002
3rd ed
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Bring the world into focus...From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology. In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world. FEATURES *Forty cases, many updated, plus eight comprehensive cases, integrated throughout the book. *New! Coverage of cultural and political forces affecting business. *More than forty maps, plus updated tables and graphs. *New! Three content boxes-"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"-highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective. *Four "Point-Counterpoint" features provide opposing perspectives on controversial business topics-global tobacco marketing, for example-and serve as launch pads for student discussion and research into hotly debated contemporary issues. *New! Updated student exercises, plus an FT.com activity.
JUST FOR YOU *FINANCIAL TIMES: World business newspaper. Discounted student subscription rates to the Financial Times newspaper, which is free to adopting instructors. *GLOBE: Global Landscape of Business Environment, an optional CD-ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X). *MyPHLIP Web Site, www.prenhall.com/griffin, offers chapter-specific current events, Internet exercises, and downloadable supplements-plus an online study guide.
目次
I. THE WORLD'S MARKETPLACES.
1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
II. THE INTERNATIONAL ENVIRONMENT.
5. International Trade and Investment Theory.
6. International Monetary System and the Balance of Payments.
7. Foreign Exchange and International Financial Markets.
8. Formulation of National Trade Policies.
9. International Cooperation among Nations.
III. MANAGING INTERNATIONAL BUSINESS.
10. International Strategic Management.
11. Strategies for Analyzing and Entering Foreign Markets.
12. International Strategic Alliances.
13. Organizational Design for International Business.
14. Managing Behavior and Interpersonal Relations.
15. Controlling the International Business.
IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Accounting and Taxation.
20. International Human Resource Management and Labor Relations.
Glossary.
Index.
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