Sport promotion and sales management

著者

書誌事項

Sport promotion and sales management

Richard L. Irwin, William A. Sutton, Larry M. McCarthy

Human Kinetics, c2002

大学図書館所蔵 件 / 全18件

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注記

Includes index

内容説明・目次

内容説明

In this work on promotion and sales in the sport industry, leading experts from both the classroom and the sport field offer keen insights and experiential data to provide the reader with the skills needed to become well versed in promotion and sales. Industry experts recognize a need for students to be trained in sales and promotion, as many entry-level sport management jobs deal with these aspects of the sporting industry. This resource should help readers to excel in the field. Chapter objectives, key terms, chapter summaries and practitioner perspectives are just some of the many features included in this resource that will assist the reader to succeed in the profession.

目次

  • Introduction to sport promotion and sales
  • theoretical foundations for effective sport promotion and sales
  • incentivizing sport consumers
  • effective direct sales techniques for sport organizations
  • indirect promotion and sales strategies
  • the role of advertising in strategic brand communications
  • supplying and manufacturing media content
  • the promotional role of sport sponsorship
  • the promotional merits of licensing
  • the role of community relations in promoting and selling the sport product
  • sport atmospherics as a promotional tool
  • the role of technology in sport promotion and sales
  • managing risk in sport promotion and sales
  • after marketing - developing relationships and creating lifetime value with customer service
  • appendix.

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