Strategic marketing

Author(s)

• Cravens, David W.
• Piercy, Nigel F.

Bibliographic Information

Strategic marketing

David W. Cravens, Nigel F. Piercy

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, c2003

7th ed

Note

Includes index

Details

• NCID: BA57444926
• ISBN:
  • 0072466650
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mss.
• Pages/Volumes: xviii, 843 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.135
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA34788937