Marketing, corporate social initiatives, and the bottom line

Author(s)

• Aksoy, Lerzan
• Elliott, Kiersten M.
• Marketing Science Institute. Conference

Bibliographic Information

Marketing, corporate social initiatives, and the bottom line

Lerzan Aksoy and Kiersten M. Elliott

（Report / Marketing Science Institute, no. 01-106 . working paper series）

Marketing Science Institute, c2001

Note

"conference summary"--t.p.

Held at March 14-16, 2001, University of North Carolina, Chapel Hill, North Carolina

• NCID: BA57475555
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 34 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951