Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior
著者
書誌事項
Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior
（Report / Marketing Science Institute, no. 01-110 . working paper series）
Marketing Science Institute, c2001
大学図書館所蔵 全1件
この図書・雑誌をさがす
注記
"working paper"--t.p.
Bibliography: p. 18-19