Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior
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Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior
（Report / Marketing Science Institute, no. 01-110 . working paper series）
Marketing Science Institute, c2001
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Note
"working paper"--t.p.
Bibliography: p. 18-19
