Global innovation of new products and services

Author(s)

• Gruber, Gerald
• Lateur, Frank
• Revesz, Mariana
• Marketing Science Institute. Conference

Bibliographic Information

Global innovation of new products and services

prepared by Gerald Gruber, Frank Lateur, and Mariana Revesz

（Report / Marketing Science Institute, no. 01-114 . working paper series）

Marketing Science Institute, c2001

Note

"conference summary"--t.p.

Held at October 1-2, 2001, Park Lane Sheraton Hotel, London

Details

• NCID: BA5748491X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 47 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951