Valuing customers

Author(s)

• Gupta, Sunil
• Lehmann, Donald R.
• Stuart, Jennifer Ames

Bibliographic Information

Valuing customers

Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart

（Report / Marketing Science Institute, no. 01-119 . working paper series）

Marketing Science Institute, c2001

Note

"working paper"--t.p.

Bibliography: p. 33-34

Details

• NCID: BA57492317
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 34 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951