Assessing when increased media weight helps sales of real-world brands

Author(s)

• Maclnnis, Deborah J.
• Rao, Ambar G.
• Weiss, Allen M.

Bibliographic Information

Assessing when increased media weight helps sales of real-world brands

Deborah J. Maclnnis, Ambar G. Rao, and Allen M. Weiss

（Report / Marketing Science Institute, no. 02-104 . working paper series）

Marketing Science Institute, c2002

Note

"working paper"--t.p.

Bibliography: p. 37-44

Details

• NCID: BA57497037
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 44 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951