Design and brand : the influence of product form on the formation of brands

Author(s)

Bibliographic Information

Design and brand : the influence of product form on the formation of brands

Robert Kreuzbauer ; mit einem Geleitwort von Hans Mühlbacher

（Gabler Edition Wissenschaft, . Marken- und Produktmanagement）

Deutscher Universitäts-Verlag, 2002

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Note

Includes bibliographical references (p. 205-228)

Related Books： 1-1 of 1

Details

  • NCID
    BA57732964
  • ISBN
    • 3824475944
  • Country Code
    gw
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Wiesbaden
  • Pages/Volumes
    xvi, 228 p.
  • Size
    21 cm
  • Parent Bibliography ID
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