Best practices in international marketing
著者
書誌事項
Best practices in international marketing
Harcourt College, c2002
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g
目次
Part I. Environments and Markets. Part II. Market Entry and Development. Part III. Marketing Mix. Part IV. Marketing Performance and Evaluation.
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