The leap to globalization : creating new value from business without borders

Author(s)

    • Korine, Harry
    • Gomez, Pierre-Yves

Bibliographic Information

The leap to globalization : creating new value from business without borders

Harry Korine, Pierre-Yves Gomez ; foreword by S. Ghoshal

(The Jossey-Bass business & management series)

Jossey-Bass, c2002

Available at  / 9 libraries

Search this Book/Journal

Note

Includes bibliographical references (p. 151-156) and index

Description and Table of Contents

Description

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Table of Contents

Foreword (S. Ghoshal). Acknowledgments. Introduction. 1. Understanding the Value in Globalization. 2. Facing the Risks of Globalization. 3. Projection: Acting "As If " Global. 4. Absorption: Tackling the Risks of Globalizing. 5. Harmonization: Adapting to Changing Risks Over Time. 6. The Leap to Globalization: A Synthesis. Conclusion: The Future of the New Globalizers. Appendix: Research Methods. Bibliography. Index. The Authors.

by "Nielsen BookData"

Related Books: 1-1 of 1

Details

  • NCID
    BA5774662X
  • ISBN
    • 0787962112
  • LCCN
    2002000926
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    San Francisco
  • Pages/Volumes
    xiv, 161 p.
  • Size
    24 cm
  • Parent Bibliography ID
Page Top