Creating corporate reputations : identity, image, and performance

著者

• Dowling, Grahame R.

書誌事項

Creating corporate reputations : identity, image, and performance

Grahame Dowling

Oxford University Press, 2002, c2001

• : pbk

注記

"Published new as paperback, 2002"--T.p. verso

Includes bibliographical references and index

• NII書誌ID(NCID): BA58072496
• ISBN:
  • 9780199252206
• LCCN: 00060687
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xx, 299 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD59.2
  • DC21 : 659.2
• 件名:
  • LCSH : Corporate image
  • LCSH : Corporations -- Public relations Case studies
  • LCSH : Brand name products -- Management