E-business : principles and practice

著者

書誌事項

E-business : principles and practice

Jennifer Rowley

Palgrave, 2002

  • : pbk
  • : hbk

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注記

Bibliography: p. 261-262

Includes index

内容説明・目次

巻冊次

: hbk ISBN 9780333949139

内容説明

This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies. Electronic business as a discipline is still in its infancy. Therefore this book has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.

目次

Introduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies
巻冊次

: pbk ISBN 9780333949146

内容説明

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

目次

List of Figures.- Introduction.- Frameworks for E-business Technologies.- Website Design and Searching.- Creating an E-presence.- Serving Customers.- Online Communities.- The E-business Enterprise.- E-business Strategy.- Protecting Online Communities and Societies.- Index.

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