E-business : principles and practice
Author(s)
Bibliographic Information
E-business : principles and practice
Palgrave, 2002
- : pbk
- : hbk
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Note
Bibliography: p. 261-262
Includes index
Description and Table of Contents
- Volume
-
: hbk ISBN 9780333949139
Description
This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies. Electronic business as a discipline is still in its infancy. Therefore this book has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.
Table of Contents
Introduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies
- Volume
-
: pbk ISBN 9780333949146
Description
This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies
Table of Contents
List of Figures.- Introduction.- Frameworks for E-business Technologies.- Website Design and Searching.- Creating an E-presence.- Serving Customers.- Online Communities.- The E-business Enterprise.- E-business Strategy.- Protecting Online Communities and Societies.- Index.
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