Consumer behavior and marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior and marketing strategy

J. Paul Peter, Jerry C. Olson

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2002

6th ed., international ed

Note

Includes bibliographical references (p. 515-545) and indexes

Details

• NCID: BA58134651
• ISBN:
  • 0071121110
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass
• Pages/Volumes: xxv, 545 p., [24] p. of plates
• Size: 27 cm
• Parent Bibliography ID:
  • BA34788937