The heart of change : real-life stories of how people change their organizations
著者
書誌事項
The heart of change : real-life stories of how people change their organizations
Harvard Business School Press, c2002
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注記
Includes index
内容説明・目次
内容説明
John Kotter's international bestseller "Leading Change", struck a powerful chord with legions of managers everywhere. It acknowledged the cynicism, pain, and fear they faced in implementing large-scale change - but also armed them with an eight-step plan of action for leaping boldly forward in a turbulent world. Now, Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?Based on interviews within over 100 organizations in the midst of large-scale change, "The Heart of Change" delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently.
They introduce a new dynamic - "see-feel-change" - that fuels action by showing people potent reasons for change that spark their emotions. Organized around the revolutionary eight-step change process introduced in "Leading Change", this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action.The authors reveal how this appeal to the heart-over the mind - motivates people to overcome even daunting obstacles to change and produce breathtaking results. For individuals in every walk of life and companies in every stage of change, this compact, no-nonsense book captures the heart - and the how - of successful change. John P. Kotter, world-renowned expert on leadership at the Harvard Business School, is the author of many books, including the award-winning, best-selling" Leading Change". Dan S. Cohen is a Principal with Deloitte Consulting LLC.
目次
Preface Acknowledgments Introduction: The Heart of Change Step 1 Increase Urgency Step 2 Build the Guiding Team Step 3 Get the Vision Right Step 4 Communicate for Buy-In Step 5 Empower Action Step 6 Create Short-Term Wins Step 7 Don't Let Up Step 8 Make Change Stick Conclusion We See, We Feel, We Change Story Index About the Authors
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