Competitor targeting : winning the battle for market and customer share
著者
書誌事項
Competitor targeting : winning the battle for market and customer share
Wiley, c2002
- : hbk
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内容説明・目次
内容説明
Most books on competitive intelligence are full of theoretical constructs regarding information gathering and storage. This work by contrast, gets straight to the point, offering techniques for identifying and laying waste a company's most serious competitors. The author explains why going on the offensive - rather than just gathering information about competitors - helps increase market share and shareholder value, and offers practical advice and guidance on waging and winning the business war. Topics covered include: identifying the most serious competitors; flushing out competitors' secrets; using technology to advance a competitive initiative; creating strong allies; "harvesting" competitors' employees; and staging a successful counter-offensive when you've been targeted.
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