Total relationship marketing
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Bibliographic Information
Total relationship marketing
Butterworth-Heinemann, 2002
2nd ed
- Other Title
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Total relationship marketing : marketing management, relationship strategy and CRM approaches for the network economy
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Note
Previous ed.: 1999
"Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm"
Includes bibliographical references (p. [317]-337) and index