Total relationship marketing
著者
書誌事項
Total relationship marketing
Butterworth-Heinemann, 2002
2nd ed
- タイトル別名
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Total relationship marketing : marketing management, relationship strategy and CRM approaches for the network economy
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注記
Previous ed.: 1999
"Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm"
Includes bibliographical references (p. [317]-337) and index
