Firebrands : building brand loyalty in the Internet age
著者
書誌事項
Firebrands : building brand loyalty in the Internet age
Osborne/McGraw-Hill, c2000
- : hbk
大学図書館所蔵 全1件
注記
Includes index
内容説明・目次
内容説明
This book explains digital branding and how to implement it in the current marketplace.
目次
Chapter 1: Firebrands and the New Brand eState. Chapter 2: Brand Fundamentals. Chapter 3: Building Brands Offline - the Branding Tradition. Chapter 4: Firebrands. Chapter 5: The Seven Best Practices of Firebranding. Chapter 6: Firebrand in Action: Five Prospective Business Models. Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
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