Firebrands : building brand loyalty in the Internet age
Author(s)
Bibliographic Information
Firebrands : building brand loyalty in the Internet age
Osborne/McGraw-Hill, c2000
- : hbk
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Note
Includes index
Description and Table of Contents
Description
This book explains digital branding and how to implement it in the current marketplace.
Table of Contents
Chapter 1: Firebrands and the New Brand eState. Chapter 2: Brand Fundamentals. Chapter 3: Building Brands Offline - the Branding Tradition. Chapter 4: Firebrands. Chapter 5: The Seven Best Practices of Firebranding. Chapter 6: Firebrand in Action: Five Prospective Business Models. Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
by "Nielsen BookData"