Winning reputations : how to be your own spin doctor

著者

    • Genasi, Chris

書誌事項

Winning reputations : how to be your own spin doctor

by Chris Genasi

Palgrave, 2002

  • : pbk

大学図書館所蔵 件 / 全3件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 192) and index

内容説明・目次

内容説明

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

目次

A Good Reputation is Worth Fighting For Mastering Your Reputation: the First Small Steps Reputation as the New Religion: the Powers Behind the Movement Your Reputation Architecture: a Blueprint for a Winning Reputation You are Your PR: Living out Your Reputation Reputation as Performance Art What the Reputation Consultants Say... and Don't Say The New e-Economy and What it Means for those Building a Winning Reputation Spreading Your Gospel: How to Turn Your Employees Into Your Biggest Fans Winning Reputation Case Studies: Learning From the Best

「Nielsen BookData」 より

詳細情報

ページトップへ