Small business marketing management
著者
書誌事項
Small business marketing management
Palgrave, 2002
- : hbk
- : pbk
大学図書館所蔵 全19件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
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  アメリカ
注記
Includes bibliographies and index
内容説明・目次
- 巻冊次
-
: pbk ISBN 9780333980750
内容説明
Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact os e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy. Small Business Marketing Management is essential reading for undergraduate and postgraduate students studying small business marketing and will be an invaluable resource for anyone interested in this dynamic sector of the economy. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/chaston2/index.asp
目次
Philosophy and Process Information Management Risk Assessment Small Firm Internal Competence Market Positioning and Competitive Advantage Marketing Planning Product Management and Innovation Promotion Pricing and Distribution Information and Operations Service Marketing International Marketing
- 巻冊次
-
: hbk ISBN 9780333990308
内容説明
This title is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and "real world" case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.
目次
- Philosophy and process
- information management
- risk assessment
- small firm internal competence
- market positioning and competitive advantage
- marketing planning
- product management and innovation
- promotion
- pricing and distribution
- information and operations
- service marketing
- international marketing.
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