Small business marketing management
Author(s)
Bibliographic Information
Small business marketing management
Palgrave, 2002
- : hbk
- : pbk
Available at / 19 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographies and index
Description and Table of Contents
- Volume
-
: pbk ISBN 9780333980750
Description
Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact os e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy. Small Business Marketing Management is essential reading for undergraduate and postgraduate students studying small business marketing and will be an invaluable resource for anyone interested in this dynamic sector of the economy. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/chaston2/index.asp
Table of Contents
Philosophy and Process Information Management Risk Assessment Small Firm Internal Competence Market Positioning and Competitive Advantage Marketing Planning Product Management and Innovation Promotion Pricing and Distribution Information and Operations Service Marketing International Marketing
- Volume
-
: hbk ISBN 9780333990308
Description
This title is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and "real world" case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.
Table of Contents
- Philosophy and process
- information management
- risk assessment
- small firm internal competence
- market positioning and competitive advantage
- marketing planning
- product management and innovation
- promotion
- pricing and distribution
- information and operations
- service marketing
- international marketing.
by "Nielsen BookData"