Small business management : an entrepreneurial emphasis
著者
書誌事項
Small business management : an entrepreneurial emphasis
Thomson/South-Western, c2003
12th ed
大学図書館所蔵 全7件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management and finance.
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