Small business management : an entrepreneurial emphasis

Author(s)

• Longenecker, Justin Gooderl
• Moore, Carlos W.
• Petty, J. William

Bibliographic Information

Small business management : an entrepreneurial emphasis

Justin G. Longenecker, Carlos W. Moore, J. William Petty

Thomson/South-Western, c2003

12th ed

Note

Includes bibliographical references and index

Description and Table of Contents

Description

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management and finance.

by "Nielsen BookData"

Details

• NCID: BA5840096X
• ISBN:
  • 032406554X
• LCCN: 2002018885
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxix, 786 p.
• Size: 26 cm
• Attached Material: 1 computer optical disc (4 3/4 in.)
• Classification:
  • LCC : HD62.7
  • DC21 : 658.02/2
• Subject Headings:
  • LCSH : Small business -- Management