The Wall Street journal on marketing

Bibliographic Information

The Wall Street journal on marketing

[edited by] Ronald Alsop, Bill Abrams

New American Library, 1989, c1986

Other Title

The Wall Street journal on marketing : the best of the "marketing" column

Available at  / 2 libraries

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Note

"This is an authorized reprint of a hardcover edition published by Dow Jones-Irwin"--T.p. verso

"This book previously appeared in a Plume edition published by New American Library"--T.p. verso

"A Mentor book"

Details

  • NCID
    BA58414884
  • ISBN
    • 0451626915
  • LCCN
    86062411
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    302 p.
  • Size
    18 cm
  • Classification
  • Subject Headings
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