Marketing engineering : computer-assisted marketing analysis and planning

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind

Bibliographic Information

Marketing engineering : computer-assisted marketing analysis and planning

Gary L. Lilien, Arvind Rangaswamy

Prentice Hall, c2003

2nd ed

Note

Includes bibliographical references (p. [481]-497) and index

"Co-sponsored by ISBM, Institute for the Study of Business Markets"--T.p.

Details

• NCID: BA58418138
• ISBN:
  • 0130355496
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, NJ
• Pages/Volumes: xxiv, 518 p.
• Size: 26 cm