Marketing engineering : computer-assisted marketing analysis and planning

著者

• Lilien, Gary L.
• Rangaswamy, Arvind

書誌事項

Marketing engineering : computer-assisted marketing analysis and planning

Gary L. Lilien, Arvind Rangaswamy

Prentice Hall, c2003

2nd ed

注記

Includes bibliographical references (p. [481]-497) and index

"Co-sponsored by ISBM, Institute for the Study of Business Markets"--T.p.

詳細情報

• NII書誌ID(NCID): BA58418138
• ISBN:
  • 0130355496
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, NJ
• ページ数/冊数: xxiv, 518 p.
• 大きさ: 26 cm