Foreign advertising in China : becoming global, becoming local

著者

• Wang, Jian

書誌事項

Foreign advertising in China : becoming global, becoming local

Jian Wang

Iowa State University Press, 2000

1st ed

注記

Includes bibliographical references (p. 147-155) and index

内容説明・目次

内容説明

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

目次

Acknowledgments. 1 China's Encounter with Global Advertising Culture. 2 The Advertising Revolution: Foreign Advertising in China in the 20th Century. 3 Modern Temptation: The Siren Songs of Consumption in Foreign Ads. 4 Inside the Shop: A Case Study of a Multinational Ad Agency in Beijing. 5 "Crossing the River by Feeling the Stone": Government Regulation of Foreign Advertising. 6 Global Advertising, Chinese Style. Epilogue. Notes. Selected Bibliography. Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA58539573
• ISBN:
  • 0813818281
• LCCN: 00026811
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ames
• ページ数/冊数: x, 164 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5813.C5
  • DC21 : 659.1/0951
• 件名:
  • LCSH : Advertising -- China
  • LCSH : International business enterprises -- China
  • LCSH : Investments, Foreign -- China