Imagining consumers : design and innovation from Wedgwood to corning
Author(s)
Bibliographic Information
Imagining consumers : design and innovation from Wedgwood to corning
（Studies in industry and society）（Johns Hopkins paperbacks）
Johns Hopkins University Press, 2002, c2000
- : pbk
Available at 8 libraries
Note
Includes bibliographical references (p. 345-363) and index
Description and Table of Contents
Description
This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than 80 percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, "Imagining Consumers" supplies an appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms - including the Homer Laughlin China Company, the Kohler Company and Corning Glass Works - and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
Table of Contents
Acknowledgements
Introduction
Chapter 1. Cinderella Stories
Chapter 2. China Mania
Chapter 3. Beauty for a Dime
Chapter 4. Fiesta!
Chapter 5. Better Products for Better Homes
Chapter 6. Pyrex Pioneers
Chapter 7. Easier Living?
Conclusion
List of Abbreviations
Notes
Essay on Sources
Index
by "Nielsen BookData"