Business strategy and national culture : US and Asia Pacific microcomputer multinationals in Europe
Author(s)
Bibliographic Information
Business strategy and national culture : US and Asia Pacific microcomputer multinationals in Europe
（New horizons in international business）
Edward Elgar, c2002
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Note
Includes bibliographical references (p. 223-239) and index
Description and Table of Contents
Description
This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.
This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.
Table of Contents
Contents: Preface 1. The Strategy of Microcomputing 2. US and Asia Pacific Multinationals and European Microcomputers 3. Microcomputer Strategic Paradigm 4. Strategy and Values 5. Nations and Values 6. A Theory of Cultural Selectivity 7. US and Asia Pacific Multinationals Backward Linkage Strategy 8. Creativity in Software 9. Continuous Improvement and Manufacturing Process 10. People and Culture 11. Conclusion References Appendix Index
by "Nielsen BookData"
