The marketing plan : a step-by-step guide

Author(s)

• Westwood, John, [lawyer]

Bibliographic Information

The marketing plan : a step-by-step guide

John Westwood

（Professional paperbacks）

Kogan Page, 2002

3rd ed

• : pbk

Note

Includes bibligoraphical references (p. [212-213]) and index

Details

• NCID: BA58636026
• ISBN:
  • 0749437480
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: v, 218 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Planning
  • LCSH : Business planning
• Parent Bibliography ID:
  • BA04003933