Global marketing strategies

Author(s)

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

Global marketing strategies

Jean-Pierre Jeannet, Hubert D. Hennessey

Houghton Mifflin, c1992

2nd ed

Note

Rev. ed. of: International marketing management. c1988

Includes bibliographical references and indexes

Details

• NCID: BA58644330
• ISBN:
  • 0395589037
• LCCN: 91072094
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiii, 899 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies