Culture incorporated : museums, artists, and corporate sponsorships

書誌事項

Culture incorporated : museums, artists, and corporate sponsorships

Mark W. Rectanus

University of Minnesota Press, c2002

  • : cloth
  • : pbk

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注記

Includes bibliographical references (p. 267-278) and index

内容説明・目次

目次

Corporations and culture: the new partnership -- Full disclosure -- Corporate cultural politics: corporate identity and culture -- Culture, artists, events -- Redefining culture, absolutly -- Sponsoring lifestyle: travels with Annie Leibovitz -- Sponsoring events: culture as corporate stage, from Woodstock to Ravestock and Reichstock -- Museums, cyberspace, audiences -- Sponsored museum, or the museum as sponsor -- Cybersponsoring.

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