The permissible lie : the inside truth about advertising

Author(s)

• Baker, Samm Sinclair

Bibliographic Information

The permissible lie : the inside truth about advertising

Samm Sinclair Baker

（Beacon paperback, 396 . Mass Communications）

Beacon Press, 1971, c1968

• : pbk

Note

"First published as a Beacon Paperback in 1971"--T.p. verso

Includes index

Details

• NCID: BA58727187
• ISBN:
  • 0807061735
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 236 p.
• Size: 21 cm
• Classification:
  • LCC : HF5813.U6
  • DC18 : 659.10973
• Subject Headings:
  • LCSH : Advertising -- United States
  • LCSH : Deceptive advertising -- United States
• Parent Bibliography ID:
  • BA00384289