Readings in marketing today

Author(s)

• Mentzer, John T.
• Carter, Forrest S.

Bibliographic Information

Readings in marketing today

John T. Mentzer, Forrest S. Carter

Harcourt Brace Jovanovich, c1985

• : pbk

Note

Includes bibliographical references

Details

• NCID: BA58737679
• ISBN:
  • 0155758144
• LCCN: 84081745
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Diego
• Pages/Volumes: xi, 452 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing