Contemporary marketing research

Author(s)

• McDaniel, Carl D.
• Gates, Roger H.

Bibliographic Information

Contemporary marketing research

Carl McDaniel, Roger Gates

West Publishing, c1991

Note

Includes bibliographical references (p. 730-741) and index

Details

• NCID: BA5873849X
• ISBN:
  • 0314771018
• LCCN: 90020093
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: St. Paul
• Pages/Volumes: xxix, 761 p., [8] p. of plates
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research