Guts : advertising from the inside out

Author(s)

• Lyons, John

Bibliographic Information

Guts : advertising from the inside out

John Lyons

American Management Association, 1989

AMACOM paperback ed

• : pbk

Note

Bibliography: p. 320

Includes index

Details

• NCID: BA58743128
• ISBN:
  • 0814477216
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 324 p.
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising