Strategic marketing management : planning and control

著者

• Meek, Helen
• Meek, Richard
• Ensor, John
• Chartered Institute of Marketing

書誌事項

Strategic marketing management : planning and control

Helen Meek, Richard Meek and John Ensor

（The official CIM coursebook）

Butterworth-Heinemann, 2001-

• 2001-2002
• 2002-2003
• 2003-2004

注記

Vol. 2003-2004 by Helen Meek, Richard Meek

Includes index

"Published on behalf of the Chartered Institute of Marketing"--T.p. of v. 2001-2002

詳細情報

• NII書誌ID(NCID): BA58753642
• ISBN:
  • 0750653132
  • 0750657103
  • 0750659653
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: v.
• 大きさ: 30 cm
• 分類:
  • DC21 : 658.802
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
• 親書誌ID:
  • BA54512746