Strategic marketing management : planning and control
著者
書誌事項
Strategic marketing management : planning and control
（The official CIM coursebook）
Butterworth-Heinemann, 2001-
- 2001-2002
- 2002-2003
- 2003-2004
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注記
Vol. 2003-2004 by Helen Meek, Richard Meek
Includes index
"Published on behalf of the Chartered Institute of Marketing"--T.p. of v. 2001-2002
内容説明・目次
- 巻冊次
-
2001-2002 ISBN 9780750653138
内容説明
This text is a coursebook tailored specifically for students undertaking the Planning and Control module of the CIM Diploma. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The text contains: a firmly international perspective; material to cover e-marketing issues; up-to-date examples and case-studies to illustrate the theory; text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
目次
- Market led planning and the strategic marketing process
- external analysis
- internal analysis - assessing corporate capabilities
- auditing tools
- financial analysis and techniques for developing a view of the future
- strategic intent
- creating strategic advantage
- developing a specific competitive position
- implementation and control
- guidance on the examination preparation.
- 巻冊次
-
2002-2003 ISBN 9780750657105
内容説明
"Butterworth-Heinemann's 2002-2003 CIM Coursebook" series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! This coursebook is co-written by the CIM Senior Examiner for the Strategic Marketing Management module. It contains CIM approved content for this year's course. It is approved by the CIM Chief Examiner. It contains updated material and cases to keep you up to speed with the latest developments. Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MarketingOnline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts.
This is a definitive coursebook written by an expert educator to guide you through the 2002-2003 syllabus.
目次
- Preface
- Market-led planning and the strategic marketing process
- External analysis
- Internal analysis - assessing corporate capabilities
- Auditing tools
- Financial analysis and techniques for developing a view of the future
- Strategic intent
- Creating strategic advantage
- Developing a specific competitive position
- Appendices - Guidance on examination preparation
- Answers and debriefings
- Curriculum information.
- 巻冊次
-
2003-2004 ISBN 9780750659659
内容説明
Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
目次
- Preface
- Market-led planning and the strategic marketing process
- External analysis
- Internal analysis
- Auditing tools
- Financial analysis and techniques for developing a view of the future
- Strategic intent
- Creating strategic advantage
- Developing a specific competitive position
- Implementation and control
- Appendices - Guidance on examination preparation
- Answers and debriefings
- Curriculum information and reading list
- Index.
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