Electronic commerce
著者
書誌事項
Electronic commerce
Prentice Hall, 2002
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注記
Includes bibilographical references (p. 473-486) and index.
内容説明・目次
内容説明
Intended for the first course any student will take on e-commerce.
The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce-from strategic planning to actual fulfillment-using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce provides the technical, operational, and managerial details necessary for student success.
目次
I. FOUNDATIONS OF ELECTRONIC COMMERCE.
1. In the Beginning.
2. The Internet and the World Wide Web.
3. Launching a Business on the Internet.
4. Internet Architecture.
II. DESIGNING INTERACTIVE WEB PRESENCE.
5. Designing Websites.
6. Web Site Evaluation and Traffic Management.
7. Internet Service Providers-Hosting Your Website.
8. Payment Systems: Getting the Money.
III. SECURITY/INTEGRITY STRATEGIES.
9. E-Security.
10. Encryption: A Matter of Trust.
IV. IMPLEMENTATION STRATEGIES.
11. Marketing on the Internet.
12. Implementation and Maintenance.
13. Web-Based Business-to-Business E-Commerce.
14. Intranets and Extranets.
15. Legal and Ethical Issues.
Glossary.
Index.
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