Mastering fashion buying and merchandising management

著者

    • Jackson, Tim
    • Shaw, David

書誌事項

Mastering fashion buying and merchandising management

Tim Jackson and David Shaw

(Palgrave master series)

Palgrave, c2001

タイトル別名

Fashion buying and merchandising management

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注記

Includes bibliographical references (p. 199) and index

内容説明・目次

内容説明

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

目次

Introduction.- Role of Buying and Garment Technologist.- Role of Merchandising.- Design.- Market Planning for Fashion Retailers.- Buying and Law.- Merchandise Planning.- Sourcing and Supply Chain Management.- Stock Management and Distribution.- Retail Formats and Visual Merchandising.- Future Trends in Modern Buying and Merchandising.- Glossary.

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詳細情報

  • NII書誌ID(NCID)
    BA58800469
  • ISBN
    • 0333801652
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York
  • ページ数/冊数
    x, 204 p.
  • 大きさ
    24 cm
  • 親書誌ID
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