Mastering fashion buying and merchandising management
著者
書誌事項
Mastering fashion buying and merchandising management
（Palgrave master series）
Palgrave, c2001
- タイトル別名
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Fashion buying and merchandising management
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注記
Includes bibliographical references (p. 199) and index
内容説明・目次
内容説明
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
目次
Introduction.- Role of Buying and Garment Technologist.- Role of Merchandising.- Design.- Market Planning for Fashion Retailers.- Buying and Law.- Merchandise Planning.- Sourcing and Supply Chain Management.- Stock Management and Distribution.- Retail Formats and Visual Merchandising.- Future Trends in Modern Buying and Merchandising.- Glossary.
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