Strategic and competitive analysis : methods and techniques for analyzing business competition
著者
書誌事項
Strategic and competitive analysis : methods and techniques for analyzing business competition
Prentice Hall, c2003
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
目次
Preface.
PART 1. ANALYSIS AND ITS RELATIONSHIP TO COMPETITIVE INTELLIGENCE AND STRATEGY.
1. The Strategy and CI Process.
2. Analysis and Its Pitfalls.
3. The FAROUT System.
PART 2. THE TECHNIQUES OF STRATEGY AND COMPETITIVE ANALYSIS.
Section 1. Strategic Analytical Techniques.
4. BCG Growth/Share Portfolio Matrix. 5. GE Business Screen Matrix. 6. Industry Analysis. 7. Strategic Group Analysis. 8. SWOT Analysis. 9. Value Chain Analysis.Section 2. Competitive and Customer Analysis Techniques.
10. Blindspot Analysis.11. Competitor Analysis.12. Customer Segmentation Analysis.13. Customer Value Analysis.14. Functional Capability and Resource Analysis.15. Management Profiling.Section 3. Environmental Analysis Techniques.
16. Issue Analysis.17. Macroenvironmental (STEEP) Analysis.18. Scenario Analysis.19. Stakeholder Analysis.Section 4. Evolutionary Analysis Techniques.
20. Experience Curve Analysis.21. Growth Vector Analysis.22. Patent Analysis.23. Product Life Cycle Analysis.24. S-Curve (Technology Life Cycle) Analysis.Section 5. Financial Analysis Techniques.
25. Financial Ratio and Statement Analysis.26. Strategic Funds Programming.27. Sustainable Growth Rate Analysis.Index.
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