Bibliographic Information

Selling : building partnerships

Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr

(Irwin/McGraw-Hill series in marketing)

McGraw-Hill/Irwin, c2001

4th ed

Available at  / 1 libraries

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Note

Previous ed.: 1998

Includes bibliographical references and index

Description and Table of Contents

Description

A guide to the theory and application of selling strategies and tools. Topics covered include the use of cell phones, presentation software and other technologies in the market place. This updated edition also has coverage of the Internet and more global examples.

by "Nielsen BookData"

Related Books: 1-1 of 1

Details

  • NCID
    BA58819376
  • ISBN
    • 0072315504
  • LCCN
    00038323
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xxv, 630 p.
  • Size
    27 cm.
  • Attached Material
    1 computer laser optical disk (4 3/4 in.)
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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