Selling : building partnerships
Author(s)
Bibliographic Information
Selling : building partnerships
(Irwin/McGraw-Hill series in marketing)
McGraw-Hill/Irwin, c2001
4th ed
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Note
Previous ed.: 1998
Includes bibliographical references and index
Description and Table of Contents
Description
A guide to the theory and application of selling strategies and tools. Topics covered include the use of cell phones, presentation software and other technologies in the market place. This updated edition also has coverage of the Internet and more global examples.
by "Nielsen BookData"