Selling : building partnerships
著者
書誌事項
Selling : building partnerships
（Irwin/McGraw-Hill series in marketing）
McGraw-Hill/Irwin, c2001
4th ed
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注記
Previous ed.: 1998
Includes bibliographical references and index
内容説明・目次
内容説明
A guide to the theory and application of selling strategies and tools. Topics covered include the use of cell phones, presentation software and other technologies in the market place. This updated edition also has coverage of the Internet and more global examples.
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