Services marketing : text and cases

Author(s)

• Baron, Steve
• Harris, Kim

Bibliographic Information

Services marketing : text and cases

Steve Baron and Kim Harris

Palgrave, 2003

2nd ed

• : pbk
• : hard

Note

Includes index

Details

• NCID: BA58840474
• ISBN:
  • 033377793X
  • 0333777921
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke, Hampshire
• Pages/Volumes: xv, 291 p.
• Size: 25 cm
• Classification:
  • LCC : HD9980.5
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing