Inside the technical consulting business : launching and building your independent practice

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書誌事項

Inside the technical consulting business : launching and building your independent practice

Harvey Kaye

Wiley, c1998

3rd ed

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Join the thousands of professionals who have already gotten Insidethe Technical Consulting Business -- and discover how to channelyour technical know-how into an exciting career as an independentconsultant. This Third Edition of Harvey Kaye's bestselling guidegives you the focused, no-nonsense help you need to start and runyour own consulting practice in today's ultracompetitiveenvironment. What's inside: Setting up your consulting business.The lowdown on finances, record-keeping, office space, taxes, andchoosing the form of business organization that's right foryou. Insider's guide to proposals and contracts. Gives plenty ofexamples to use in your own consulting practice. Marketing secrets your boss never told you. Tips on creating demandfor your services and keeping your clients coming back for repeatbusiness. PLUS ALL-NEW MATERIAL ON: * Creating your personal strategic marketing plan. A step-by-stepguide to developing and maintaining your competitive edge. * Learn from the pros. "Meet the Pros" interviews show howsuccessful consultants handled some of the very problems you'relikely to encounter. * Building successful client relationships. The inside scoop onkeeping clients happy while protecting your own professionalinterests. * The technical challenges of consulting. A consultant's primer onproblem-solving, coping with the information explosion, andorganizing for maximum productivity.

目次

How to Leave Your Career Problems Behind. Defining Your Own Business Identity. Who Becomes a Consultant? Three Fundamental Truths of Technical Marketing. Marketing Secrets Other Consultants Won't Tell You. Your Blueprint for Marketing Success. The Sales Meeting. Proposals and Contracts. Billing Rates. Projecting a Professional Image. Dealing With the Client. Financing a New Consulting Practice. Setting Up Your Business. Office Space and Stationery Needs. Goals and Planning for the Future. The Technical Challenges of Consulting. Decision Making. Making the Transition. Playing Your Game. Epilogue. Appendix. Suggested Reading List. Index.

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