Global strategic management
著者
書誌事項
Global strategic management
Palgrave Macmillan, 2003
- : pbk
- : hbk
大学図書館所蔵 件 / 全21件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
"Global Strategic Management" is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. The text combines a strategic and managerial approach to global issues while covering future trends, including e-business and cultural issues. The text gives a comprehensive overview of the subject, using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and to guide the student through the book.
目次
PART I: THE PROCESS OF GLOBALISATION - Globalisation of Markets and Competition - Global Strategies - Global Organisations - Global Strategic Alliances - Global Mergers and Acquisitions - Assessing Countries Attractiveness - Entry Strategies - PART II: MANAGING GLOBALLY - Global Marketing - Global Operations - Global Innovation - Cross Cultural Management - Global Human Resource Management - Global Financial Management - PART III: BROAD ISSUES IN GLOBALISATION - Globalisation and the Internet - The Social Responsibility of the Global Firm - Global Trends
「Nielsen BookData」 より
